Marketing Tips for Contractors & Trades
Straight-talk guides on SEO, Google Ads, reviews and websites for service businesses.
All Posts
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Storm Season Marketing for Roofers: What to Do Before the Hail Hits
The roofers who win storm work set it up weeks before the storm. A checklist for your Google profile, website, ads and follow-up before hail season.
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How to Get More Google Reviews (and How Many You Actually Need)
How contractors get more Google reviews without being awkward, plus how to find the number you need to beat the shops ranking above you on Google Maps.
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How Much Should a Contractor Spend on Marketing?
How trades businesses set a marketing budget from revenue goals and cost per booked job, not a guess, plus where the first dollars should go.
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How Much Does a Contractor Website Cost?
What drives the price of a website for a trades business, what you should get for the money, and the hidden costs that make cheap sites expensive.
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Facebook Ads vs. Google Ads: Which Is Better for Home Services?
Google Ads catch people already searching for your service. Facebook ads reach people before they search. Here's when each one wins for trades businesses.
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Angi and HomeAdvisor vs. Generating Your Own Leads
Lead marketplaces fill the calendar fast, but you're renting customers someone else owns. How contractors compare bought leads to their own, and when to switch.