The No-BS Marketing Partner for the Trades.
Plumbing Marketing
Built for Plumbers.
Engineered for growth.
Local SEO, Google Ads and websites built around the calls that pay: emergency leaks, clogged drains, water heaters and repipes.
Own Your Local Service Area
Plumbing Website Design
We build custom sites that turn local emergency leak and drain cleaning searches into booked jobs. High-performance code captures water heater and repipe leads 24/7.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
Plumbing PPC Management
Reach local homeowners needing urgent slab leak fixes and repiping. We scale your water heater leads with high-ROI Google Ads designed specifically for plumbers.
Review Generation
Build massive social proof for your plumbing company. Our automated systems generate consistent Google reviews that make you the obvious choice.
Converting Landing Pages
Custom funnels for drain cleaning, repipes, and installs. We design landing pages that turn plumbing searches into high-value booked service calls fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every plumbing lead and service call, syncing them directly to your CRM or dispatch system for seamless follow-up.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
Plumbing searches are urgent and local. Whoever shows up first with a clear phone number usually gets the job, so we build your marketing around being that company for emergency and high-ticket work.
Diagnose
We look at your service area, how competitors show up for "plumber near me," drain and water heater searches, and where calls are slipping through today.
Build
Dedicated pages for emergency service, drain cleaning, water heaters, leak detection and repipes, each with click-to-call front and center on mobile.
Optimize
Call tracking shows which searches and ads produce booked jobs, so budget moves toward water heater and repipe leads instead of tire-kickers.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
What's the fastest way for a plumbing company to get more calls?
Google Ads and Local Services Ads can produce calls within days. Local SEO and a strong Google Business Profile take a few months but lower your cost per job over time. Most plumbers do best running both.
How do you handle after-hours emergency calls?
We set up call tracking and routing so after-hours calls ring your on-call tech or answering service, and ads can be scheduled to run only when you can actually take the job.
Do you work with plumbing companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.