The No-BS Marketing Partner for the Trades.
Pest Control Marketing
Built for Pest Pros.
Engineered for growth.
Local SEO, Google Ads, websites and reviews that turn "pest control near me" searches into recurring plans, not just one-off sprays.
Own the Local Search War
Pest Control Site Design
We build custom sites that turn local ant and spider searches into booked jobs. High-performance code drives more termite inspections and quarterly plan sign-ups.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
Pest Control PPC Expert
Reach local homeowners needing rodent removal and mosquito sprays. We scale your leads with high-ROI Google Ads designed for specialized pest control professionals.
Review Generation
Build massive social proof for your pest company. Our automated systems generate consistent Google reviews that make you the obvious local choice.
High-Converting Funnels
Custom funnels for termites, bed bugs, and quarterly plans. We design landing pages that turn frantic pest searches into booked inspection services fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every pest control lead and service call, syncing them to your CRM for immediate follow-up on every rodent or ant job.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
The money in pest control is recurring service. We build marketing that wins the urgent one-time call, then turns it into a quarterly or annual plan that pays for years.
Diagnose
We review your service area, seasonal pest demand and how competitors show up for termite, rodent, mosquito and general pest searches.
Build
Pages for termites, rodents, bed bugs, mosquitoes and recurring plans, with calls and forms built to book the inspection on first contact.
Optimize
We track which campaigns produce plan sign-ups, not just calls, and shift budget toward the pests and seasons that bring recurring revenue.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
How do you market recurring pest control plans?
We lead with the urgent problem the customer is searching for, then make the plan the obvious next step on the page and in follow-up, so a one-time call becomes recurring revenue.
Is pest control marketing seasonal?
Demand shifts through the year: mosquitoes and ants in summer, rodents moving indoors in fall. We adjust budget and content to match what’s active in your area.
Do you work with pest control companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.