The No-BS Marketing Partner for the Trades.
Roofing Marketing
Built for Roofers.
Engineered for growth.
Websites, local SEO and Google Ads that turn storm-season searches and retail reroof shoppers into booked roof inspections.
Win the Local Search War
Roofing Website Design
We create custom sites that turn local storm damage and roof repair searches into booked jobs. High-converting code handles your insurance claims and reroof leads.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
Roofing PPC Management
Reach local homeowners seeking urgent leak repairs and full replacements. We scale your storm damage and insurance leads with high-ROI Google Ads for roofers.
Review Generation
Build massive social proof for your service company. Our automated systems generate consistent Google reviews that make you the obvious choice.
Converting Landing Pages
Custom funnels for roof repairs, storm damage, and full installs. We design landing pages that turn roofing searches into booked inspection jobs fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every roofing lead and service call, syncing them directly to your CRM or dispatch system for seamless follow-up.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
Roofing leads come in two waves: storm damage and insurance work after weather hits, and planned replacements the rest of the year. We build for both, so you're not stuck waiting on the next hailstorm.
Diagnose
We audit your market, competitor ad activity and Google presence, and map where storm and replacement searches are going to other roofers.
Build
Pages for storm damage, insurance claims, repairs and full replacements, with inspection booking forms that work on a phone in a driveway.
Optimize
When weather hits, we shift budget into the affected ZIP codes fast. Between storms, we keep replacement and repair leads coming.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
Can you target areas after a hail or wind storm?
Yes. Campaigns can be pointed at specific ZIP codes or a radius around the damage within hours, so you reach homeowners while they’re looking for an inspection.
How much do reviews matter for roofing leads?
A lot. Homeowners are hiring someone to work on their house and often navigate insurance, so trust outweighs price. A steady flow of recent Google reviews is one of the biggest factors in who gets the call from the map results.
Do you work with roofing companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.