The No-BS Marketing Partner for the Trades.
Electrician Marketing
Built for Electricians.
Engineered for growth.
Websites, local SEO and Google Ads that turn panel upgrade, rewiring, EV charger and lighting searches into booked service calls.
Win the Local Search War
Electrical Website Design
We build custom sites that turn local panel upgrade and lighting install searches into booked jobs. High-performance code captures rewiring and troubleshooting calls fast.
Local Electrical SEO
Be found for "electrician near me" or "panel upgrade cost." Our local electrical SEO strategy ensures homeowners find your crew before they call the competition.
Electrical PPC Management
Reach local homeowners needing urgent outlet repairs and panel upgrades. We scale your lighting and rewiring leads with high-ROI Google Ads for electricians.
Review Generation
Build massive social proof for your electrical company. Our automated systems generate consistent Google reviews that make you the obvious choice.
Converting Landing Pages
Custom funnels for panel upgrades, rewiring, and lighting installs. We design landing pages that turn electrical searches into booked service calls fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every electrical lead and service call, syncing them directly to your CRM or dispatch system for seamless follow-up.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
Electrical work runs from quick service calls to big-ticket panel upgrades and generator installs. We keep your vans busy while steering more leads toward the jobs with the best margins.
Diagnose
We audit your service area and how competitors show up for "electrician near me," panel upgrade and EV charger searches, and find where your calls are leaking.
Build
Separate pages for panel upgrades, rewiring, EV charger installs, generators and lighting, each built to convert a homeowner who's ready to book.
Optimize
Call tracking and form routing show which services and searches produce booked jobs, so budget moves toward your most profitable work.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
Are EV charger installs worth marketing on their own?
For many electricians, yes. EV charger searches come from homeowners ready to buy, and the job often leads to a panel upgrade. A dedicated page and ad group lets you go after that demand directly.
Do electricians need a separate page for each service?
Usually. A page for each core service lets Google match it to the exact search, like “panel upgrade” or “generator installation,” instead of one general page trying to rank for everything.
Do you work with electrical companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.