Contractor Marketing Pricing.
Real Results.
Two tiers for trades and service businesses.
Setup fee included. No surprises.
Website Development & Management
Your foundation. A fast, mobile-first site built to turn local searches into booked jobs — hosted, secured, and maintained for you.
Presence
// get online, look legitimate
Monthly fee covers hosting, SSL, daily backups & ongoing site upkeep — not a recurring build charge.
Website
SEO
Growth
// rank, get found, build trust
Monthly fee covers hosting, SSL, daily backups, monthly updates & ongoing site upkeep — not a recurring build charge.
Website
SEO
Google Optimization
Show up first when local customers search — and look trustworthy once they click.
GBP Optimization + Reputation | Review Management
Rank Higher on Google
Your Google Business Profile and your reviews decide who gets the call. We optimize your listing and keep five-star reviews coming in.
- Google Business Profile Setup & Optimization
- Ongoing GBP Updates & Posts
- Automated Review Request Campaigns
- Google & Facebook Review Monitoring
- Response Templates & Support
- Review Widget for Your Website
- Monthly Reputation Report
- Negative Review Alert System
Digital Ad Marketing
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. Run Google, Meta, or both.
Google Ads Management
Search & Local Services Ads
Show up at the top of Google when customers in your service area search for exactly what you do, and only pay to reach people who are ready to book.
- Google Search Ad Campaigns
- Local Services Ads Setup & Management
- Keyword Research by Service & Service Area
- Ad Copywriting & Landing Page Alignment
- Negative Keywords to Cut Wasted Spend
- Call & Conversion Tracking
- Monthly Performance Reporting
Meta | Social Ad Campaign Management
Facebook & Instagram Lead Generation
Targeted Meta ad campaigns built around your service area and best jobs, so every dollar works toward a real lead.
- Facebook & Instagram Ad Campaigns
- Custom Audience Targeting by Service Area
- Ad Creative Design & Copywriting
- A/B Testing for Best-Performing Ads
- Monthly Performance Reporting
- Dedicated Ad Budget Optimization
Google + Meta Ads Bundle
Catch the Search. Build the Demand.
Google catches customers already searching for you; Meta reaches them before they search. Both platforms, one team, one report.
- Everything in Google Ads Management
- Everything in Meta Ad Campaign Management
- Budget Split Across Platforms by Performance
- Combined Monthly Performance Report
Need a CRM to Manage Clients & Leads?
Every lead deserves a follow-up, not a spreadsheet. We'll build and configure one around how your crew actually works.
Custom CRM Build Out
Client & Lead Management
We build and configure your CRM so every call, form fill, and message routes to the right place automatically.
Setup includes one landing page built with a form that feeds directly into your CRM. If Roughneck Digital manages your website, every form on your site feeds into your new CRM.
Get Started- Custom Pipeline & Stage Setup
- Automated Lead Routing & Notifications
- Call & Form Fill Tracking
- Follow-Up Sequence Automation
- 1 Landing Page Built with a Form That Feeds Your CRM
- All Website Forms Feed Your CRM (When Roughneck Manages Your Site)
- 2 Hours/Month of CRM Support & Optimization
- Reporting Dashboard Access
AI Agent Front Office
Never miss a call, a lead, or a follow-up again. A full AI front-office team that answers, books, and follows up around the clock.
AI Agent Front Office
Your 24/7 Front Desk
Five AI agents working together so every customer gets a fast response, a booked appointment, and a follow-up — without adding headcount.
- AI Receptionist
- Lead Response Agent
- Appointment Coordinator
- Follow-Up Agent
- Customer Care Agent
Common Questions
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days' notice to cancel. We'd rather earn your business every month than lock you into a contract.
What does the setup fee cover?
The full website build and on-page SEO setup. Presence launches in 5–7 business days; Growth launches in 10–14 business days.
What does the monthly fee actually pay for?
Your monthly fee isn't a second build charge — it covers the ongoing costs of keeping your site live and secure: hosting, SSL, daily backups, and (on Growth) monthly update hours.
Can I upgrade my plan later?
Yes, upgrade anytime. We apply your current rate toward the new tier with no additional setup fee.
What if I want marketing services beyond the website?
That's what Google Optimization, Digital Ad Marketing, Social Media, CRM, and the AI Agent Front Office above are for — each layers on top of either website tier.
What kinds of businesses do you work with?
Any business requiring manual or service labor — HVAC, plumbing, electrical, roofing, landscaping, construction, pest control, and auto services. If your crew gets their hands dirty, we are your agency.
Social Media Management
Consistent, professional content that keeps your business top of mind with local customers — planned, designed, and posted for you.
Local Presence
// show up consistently
Ideal for small businesses that need a consistent, professional social media presence.
What's Included
Local Growth
// post more, add video
For businesses that want to post more consistently and incorporate video content.
What's Included
Local Pro
// frequent, varied content
For active local businesses that need frequent and varied social media content.
What's Included