The No-BS Marketing Partner for the Trades.
HVAC Marketing
Built for HVAC Pros.
Engineered for growth.
Websites, local SEO and Google Ads that keep your techs booked through the summer rush and the slower spring and fall months in between.
Win the Local Search War
HVAC Website Design
We build high-performance sites that turn local AC repair and furnace install searches into booked calls. No fluff, just code designed to convert browsing homeowners.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
HVAC PPC Management
Target high-intent homeowners during peak weather and plumbing emergencies. We manage HVAC Google Ads and plumbing marketing campaigns that prioritize ROI.
Review Generation
Build massive social proof for your service company. Our automated systems generate consistent Google reviews that make you the obvious choice.
Converting Landing Pages
Dedicated pages for AC tune-ups, furnace replacements, and drain cleaning. We build funnels that turn clicks into high-quality plumbing leads faster.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every HVAC lead and service call, syncing them directly to your CRM or dispatch system for seamless follow-up.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
HVAC demand swings with the weather. Our system captures the no-cool and no-heat emergency calls when they spike, then fills the shoulder seasons with tune-ups, maintenance agreements and system replacements.
Diagnose
We audit your service area, competitor density and current call volume, and find where you're losing AC repair, furnace and replacement jobs to whoever shows up first on Google.
Build
Fast, mobile-first pages for repairs, installs, tune-ups and maintenance plans, so a homeowner with a dead AC finds the right page and calls in seconds.
Optimize
Call tracking and form routing so no emergency call goes unanswered, with budget shifted toward repairs in peak season and toward tune-ups and replacements in the shoulder months.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
How long does SEO take to work for an HVAC company?
Map-pack visibility usually improves first, often within 60–90 days once your Google Business Profile and reviews are dialed in. Ranking organically for competitive terms like “AC repair” in your city typically takes 3–6 months, which is why we pair SEO with Google Ads for calls right away.
Should HVAC companies run Google Ads or Local Services Ads?
Often both. Local Services Ads charge per lead and sit at the very top of the results; Search Ads give you more control over which jobs and keywords you pay for. We set up the mix that fits your budget and service area.
Do you work with HVAC companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.