The No-BS Marketing Partner for the Trades.
Solar Marketing
Built for Installers.
Engineered for growth.
Websites, SEO and Google and Meta ads that generate residential solar and battery leads that belong to you, not shared with five other installers.
Own the Solar Search Map
Solar Website Design
We build custom sites that convert local residential solar searches into booked installs. High-performing code captures battery backup and net metering consultations.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
Solar PPC Management
Reach homeowners ready for utility bill savings and tax credits. We scale your high-intent solar leads with aggressive, high-ROI Google Ads for solar installers.
Review Generation
Build massive social proof for your renewable energy company. Our automated systems generate consistent Google reviews that make you the trusted choice.
Converting Landing Pages
Custom funnels for battery backup and panel installs. We design landing pages that turn solar searches into booked residential consultation jobs fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every solar lead and consultation call, syncing them to your CRM or dispatch system for seamless job follow-up.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
Solar buyers research for weeks before they sign. We build marketing that earns trust during that research and books the consultation, so you stop paying for shared leads every installer in town is calling.
Diagnose
We review your service area, competitor presence and current lead sources, including what you're paying per shared lead today.
Build
Pages for residential solar, battery backup, financing and savings, with consultation booking built in and clear answers to the questions buyers ask before they call.
Optimize
We track leads from first click to signed contract, then shift budget toward the campaigns that produce installs, not just form fills.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
Why own your solar leads instead of buying them?
Purchased leads are often sold to several installers at once, so you’re racing competitors to the same homeowner. Leads from your own website and ads come only to you, and you build an asset instead of renting one.
How long is the solar sales cycle?
It varies, but homeowners often take weeks or months to decide. Follow-up email and retargeting keep you in front of them until they’re ready, which is where most solar marketing pays off.
Do you work with solar companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.