The No-BS Marketing Partner for the Trades.
Painting Contractor Marketing
Built for Paint Pros.
Engineered for growth.
Websites, local SEO, Google Ads and reviews that turn interior, exterior and cabinet painting searches into booked estimates.
Dominate Local Paint Ops
Painting Website Design
We build custom sites that turn interior and exterior painting searches into booked estimates. High-converting design captures cabinet refinishing and commercial leads.
Meta | Social Ad Campaign Management
Stop waiting on organic traffic — put your business in front of customers who are ready to hire right now. We run targeted Google and Meta ad campaigns built around your service area and your best jobs, so every dollar you spend is working toward a real lead.
Painting PPC Management
Reach local homeowners seeking interior updates and exterior refreshes. We scale your commercial and residential painting leads with high-ROI Google Ads for pros.
Review Generation
Build massive social proof for your painting brand. Our automated systems generate consistent Google reviews that make you the top-rated local option.
Conversion-First Funnels
Custom funnels for interior, exterior, and commercial painting. We design landing pages that turn local painting searches into booked onsite consultations fast.
Lead Tracking & CRM Sync
Stop wondering which ads are working. We track every painting lead and estimate request, syncing them to your CRM for immediate follow-up and faster project booking.
Case Study
From Word-of-Mouth to a Full Calendar
A single-crew service business came to us running on referrals alone, with no website and no way to track a lead. Within 60 days of launching their site and local SEO setup, they were booking jobs directly from Google search — and within 6 months had added a second crew to keep up.
How We Grow You
Painting is a visual sale. We build marketing that shows off your finished work, wins the estimate request and keeps crews scheduled through the slower months.
Diagnose
We audit your market, how competitors show up for interior, exterior and cabinet searches, and where estimate requests are going elsewhere.
Build
Pages for interior, exterior, cabinet refinishing and commercial painting, built around before-and-after photos and fast estimate requests.
Optimize
We track which services and campaigns turn into signed jobs, and lean into interior and cabinet work when exterior season slows down.
Tech Specs: Mobile-first speed, exact location targeting, Google Ads integration, and job-type specific landing pages.
The Roughneck Difference
Roughneck Digital
Niche focus, lead ownership, no fluff. Built for the trades. You own your site, your data, and every job you book.
Big-Box Agency
Generic plans, high overhead. Account managers who don't know your business or your tools. High fees, low impact.
DIY Website
Time-sink, zero SEO power. It's a savings that costs you everything in missed calls and local searches you never show up for.
Lead Gen Middleman
Rented leads, shared volume. You're paying to battle five other guys for the same lead on property you don't own.
What Trades Businesses Are Saying
"The new site paid for itself in the first month. We went from maybe one call a week off the old site to multiple booked jobs every week."
"We started showing up on page one within weeks. Roughneck actually understands how a trades business gets found — not generic marketing fluff."
"Our leads finally have somewhere to go. No more sticky notes and missed follow-ups — every call and form fill routes automatically now."
Common Questions
How do I get more painting estimates in the off-season?
Shift marketing toward interior and cabinet work when exterior demand drops. Targeted ads and pages for those services keep crews busy through the colder months.
Do before-and-after photos help painting SEO?
Yes. Real project photos with descriptive file names help your pages and your Google Business Profile, and they’re what convinces homeowners to request the estimate.
Do you work with painting companies outside Arkansas?
Yes. We’re based in Bentonville, AR, and work with trades and service businesses across the US. Strategy calls, builds and reporting all happen remotely.
Is there a long-term commitment?
No long-term commitments. Website plans have a 3-month minimum after the setup fee, then go month-to-month with 30 days’ notice to cancel. We’d rather earn your business every month than lock you into a contract.