Roughneck Digital https://roughneckdigital.com/ Digital marketing that works as hard as you do — built exclusively for service-based businesses. Storm Season Marketing for Roofers: What to Do Before the Hail Hits https://roughneckdigital.com/resources/storm-season-marketing-for-roofers/ https://roughneckdigital.com/resources/storm-season-marketing-for-roofers/ Fri, 23 Oct 2026 00:00:00 -0500 The roofers who win storm work set it up weeks before the storm. A checklist for your Google profile, website, ads and follow-up before hail season. How to Get More Google Reviews (and How Many You Actually Need) https://roughneckdigital.com/resources/how-to-get-more-google-reviews/ https://roughneckdigital.com/resources/how-to-get-more-google-reviews/ Fri, 23 Oct 2026 00:00:00 -0500 How contractors get more Google reviews without being awkward, plus how to find the number you need to beat the shops ranking above you on Google Maps. How Much Should a Contractor Spend on Marketing? https://roughneckdigital.com/resources/how-much-should-a-contractor-spend-on-marketing/ https://roughneckdigital.com/resources/how-much-should-a-contractor-spend-on-marketing/ Fri, 23 Oct 2026 00:00:00 -0500 How trades businesses set a marketing budget from revenue goals and cost per booked job, not a guess, plus where the first dollars should go. How Much Does a Contractor Website Cost? https://roughneckdigital.com/resources/how-much-does-a-contractor-website-cost/ https://roughneckdigital.com/resources/how-much-does-a-contractor-website-cost/ Fri, 23 Oct 2026 00:00:00 -0500 What drives the price of a website for a trades business, what you should get for the money, and the hidden costs that make cheap sites expensive. Facebook Ads vs. Google Ads: Which Is Better for Home Services? https://roughneckdigital.com/resources/facebook-ads-vs-google-ads-for-home-services/ https://roughneckdigital.com/resources/facebook-ads-vs-google-ads-for-home-services/ Fri, 23 Oct 2026 00:00:00 -0500 Google Ads catch people already searching for your service. Facebook ads reach people before they search. Here's when each one wins for trades businesses. Angi and HomeAdvisor vs. Generating Your Own Leads https://roughneckdigital.com/resources/angi-homeadvisor-vs-your-own-leads/ https://roughneckdigital.com/resources/angi-homeadvisor-vs-your-own-leads/ Fri, 23 Oct 2026 00:00:00 -0500 Lead marketplaces fill the calendar fast, but you're renting customers someone else owns. How contractors compare bought leads to their own, and when to switch.